A dissertation is structured based on its 5 chapters. These chapters are introduction, literature review, Methodology, Findings, and Conclusion
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The word count of your dissertation is communicated to you by your instructor. However, the industry benchmark is around 15,000 – 20,000 words.
Fashion marketing is unique because of its dynamic nature. In conventional and digital marketing, changes are not as frequent as in fashion marketing. With every season comes a new product, and a new strategy is designed for it. Therefore, a fashion marketing dissertation topic is very different from a marketing dissertation.